front cover of CASE 2.1 Brenna Schneider at 99Degrees
CASE 2.1 Brenna Schneider at 99Degrees
Carole Carlson and Rachael Weiker
Brandeis University Press, 2024
This case descibes the journey of a social entrepreneur as she establishes a new venture in the garment manufacturing business. It explores how she chose to become an entrepreneur, how she utilized her ecosystem to establish her venture and the choices and challenges she faced creating and financing a new venture. At the end she is faced with strategic decisions about how to grow the venture and its impact. This case provides an excellent illustration of the challenges faced by early stage entrepreneurs, as well as the value of using a hypothesis driven approach to evolving a new venture.
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front cover of The Heller Social Impact Case Collection
The Heller Social Impact Case Collection
Reimagining Capitalism through Case-Based Learning
Edited by Carole Carlson, Matthew Kriegsman, and Joel Cutcher-Gershenfeld
Brandeis University Press, 2023
A pathbreaking collection of case studies that spotlights the corporate sector’s societal obligations.
 
At a time of deep and pervasive global challenges, future CEOs and administrators need to apply management principles to social impact cases. Today, top business schools across the country are meeting the moment, teaching courses about socially responsible investing and debating ways companies can stem the effects of climate change.
 
The case studies collected here are an invaluable resource for today’s students and tomorrow’s leaders. Chapters address an array of business sectors, including consumer goods, finance, health care, higher education, manufacturing, nongovernmental organizations, social services, and transportation. A teacher’s guide is available online to educators.
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